Know which calls became paid jobs.
A Google Ads campaign for one suburb, your Business Profile, a Facebook ad, the van, a business card. Loop keeps where each call came from, through to the paid job, and shows you what it made.
For trade businesses that spend on getting the phone to ring, and run their jobs in Steddy. Loop comes with the Steddy Loop and Steddy Fleet plans.
| Sample calls | Without LoopThe phone rings. Where from, and whether it paid, nobody writes down. | With LoopEach call keeps where it came from, through to the paid job. |
|---|---|---|
| 8:40 am | A callWhere from?Not known | Google AdsBlocked drains, ParramattaPaid job$312 profit |
| 9:25 am | A callWhere from?Not known | Google Business ProfilePaid job$640 profit |
| 10:15 am | A callWhere from?Not known | Facebook adPaid job$275 profit |
| 11:50 am | A callWhere from?Not known | The number on the vanPaid job$1,480 profit |
| 1:30 pm | A callWhere from?Not known | Business cardPaid job$220 profit |
| 3:05 pm | A callWhere from?Not known | Your websiteNo paid jobStill counted to it |
| Six calls, all alike. Which ones paid is a guess. | Where each call came from, and what it made. |
Where your paid jobs come from
In Steddy each of these can be its own campaign, so each one is counted on its own: the calls it brought, the jobs they became, and the profit on them.
Google Ads, campaign by campaign
Blocked drains in one suburb and hot water in the next count apart, under the names they have in Google Ads.
Your Google Business Profile
The calls from your listing on Maps and in search. You never paid for the click, and now you can see what they bring in.
Facebook and Instagram ads
Type in what you spent, and it sits against the jobs those ads brought in.
The van
The number on the signwriting. Find out what the wrap earns while it sits in traffic.
Business cards and flyers
Left on the fridge and rung months later. The job still counts to the card.
Your website
Calls from the site and enquiries from its form, apart from the ads that sent people there.
From the call to the paid job, step by step
The source goes on when the phone rings and stays on until the money's in.
The call comes in with its source
In Steddy
It rings a tracking number Steddy set up, or whoever answers picks the source on the lead. Either way the lead opens with its source and campaign on it.
What you see
A new lead under the campaign that brought it: that suburb's Google Ads campaign, the Business Profile, the van.
The job is booked, done and paid
In Steddy
Dispatched, quoted, invoiced and paid in Steddy. The source stays on the job and the invoice the whole way.
What you see
The same campaign, on the job and on the invoice.
The profit lands on its source
In Steddy
When the job is marked paid, its profit, after parts, tolls, card fees and the tech's commission, counts to the campaign that brought it.
What you see
Each source's leads, jobs and profit next to what it cost you, and what each paid job cost to win.
Every source, next to what it made
In Reports, the Advertising tab puts each campaign's leads, jobs, sales and profit next to what it cost. Google Ads spend comes across on its own. For the rest, the Facebook ads, the van's signwriting, a box of cards, you type the spend in by the day.
Advertising
- Campaign flow
- Lead Sources
- Campaigns
- Daily Spend
- Leads
- came in from the campaign
- Booked
- jobs made from those leads
- Cancelled
- bookings called off
- Sales
- jobs completed
- Turnover
- invoiced on those jobs
- Net profit
- after parts & tech
- Ad spend
- by day, synced or typed in
And Google Ads hears which calls paid
On its own, Google Ads only knows a call came in, so it finds you more calls: price shoppers, callers from the wrong areas, the quote for next year. If you run Google Ads, Loop sends your account two things: the call when it comes in, and the paid job with the profit on it once it's paid. Nothing goes in between.
With both, Google can tell a small service call from a full install, and go looking for more jobs like the ones that paid.
The ad click goes with each job, or the caller's number, scrambled before it leaves Steddy, when the click didn't come through, for Google to match.
Integrations
Campaign spend, cost per job and conversions sent back to Google.
Google Ads is a trademark of Google LLC, used here to show that Steddy connects to it.
What it doesn't do
- Work beside your current job software
- Loop only knows a job was paid if the job ran in Steddy. Steddy Loop is all of Steddy, plus Loop.
- Reach back past Google's window
- Google accepts a paid job only up to 90 days after the ad click, or 63 days when it's matched on the caller's number. Work quoted now and paid after the window closes won't count in Google Ads. It still counts in Steddy.
- Write your ads
- Loop won't write your ads or set your bids. It tells you, and Google, which ones already paid.
- Send paid jobs to other ad platforms
- Paid jobs go back to Google Ads only. Facebook ads, the van and the cards are still counted in your reports, against what you type in they cost.
See a call become a paid job, and what it made.
Fifteen minutes: we walk you through one job, from the call to the money landing, then show you what it made.
Month to month, no fixed term.