Connect Google Ads, Xero and Square to every job.
Steddy plugs into the tools you already use, so nobody types the same job in twice. The big one is Google Ads: Steddy tells Google which ads brought in paying jobs, and shows you what every campaign made.
Book a demoFifteen minutes: we walk you through one job, from the call to the money landing, then show you what it made.
Google AdsOn Steddy Loop and Steddy Fleet
Make your ad spend chase paying jobs, not phone calls.
Google Ads knows when someone clicks your ad, and maybe that they called. It never finds out what happened next: a small service call, a full install, or a price shopper who never booked. So it goes looking for more calls, any calls, and your budget follows.
Google hears what each job made
When a job that came from your ad is paid, Steddy sends it back to your Google Ads account with the profit on that job, after parts, tolls, card fees and the tech’s commission. Google can then put your budget behind the searches and ads that bring in paying work, not just any call.
You see what each campaign made
Every night, each campaign’s spend comes across from Google Ads into your reports, next to the leads, booked jobs, sales and profit it brought in. Cost per lead, cost per booked job and return on ad spend, campaign by campaign. Keep what pays. Cut what doesn’t.
One job, start to finish
- A customer calls from your adThe call comes in on a tracking number Steddy sets up, so the lead knows which campaign it came from.
- You do the job and get paidBooked, done and invoiced in Steddy like any other job. The campaign stays on it the whole way.
- Steddy reports back to GoogleOnce the job is paid, your Google Ads account hears what it made. So do your reports.
Advertising
- Campaign flow
- Lead Sources
- Campaigns
- Daily Spend
- Leads
- came in from the campaign
- Booked
- jobs made from those leads
- Cancelled
- bookings called off
- Sales
- jobs completed
- Turnover
- invoiced on those jobs
- Net profit
- after parts & tech
- Ad spend
- by day, synced or typed in
Good to know
- Which plans
- Steddy Loop and Steddy Fleet.
- Your jobs run in Steddy
- Steddy can only tell Google a job was paid if the job was done and invoiced in Steddy.
- Google’s time limit
- Google accepts a paid job up to 90 days after the ad click, or 63 days when it’s matched on the caller’s number. Work paid after that won’t count.
- Your ads stay yours
- Steddy doesn’t write your ads or set your bids. It tells Google, and you, which ones brought in paying work.
Everything else that connects
Each one is switched on in Steddy’s settings.
Win work
Call tracking
On Steddy Loop and Steddy Fleet
Steddy sets up tracking phone numbers for your ads and your website, and runs them for you. When someone rings one, the call shows up in Steddy as a new lead, already marked with where it came from. That mark stays on the job all the way to the invoice.
Website forms
When someone fills in the enquiry form on your website or a landing page, it arrives in Steddy as a new lead. If your form passes on where the visitor came from, such as the ad or campaign, Steddy keeps that on the lead too.
Get paid and keep the books
Square
Card payments on your invoices, through your own Square account.
- A pay-online link on every invoice you send.
- The job marked paid when the customer pays, with a payment record.
- Refunds and part payments come back from Square on their own.
Xero
Every invoice you send in Steddy lands in Xero as an approved sales invoice, with the customer on it. When your bookkeeper records a payment in Xero, the job shows as paid in Steddy. Nobody types the same invoice twice.
Talk to customers, connect the rest
Email from your business
Quotes and invoices go out under your business’s name, from your own email address if you add your domain. When a customer replies, the reply lands back on their lead in Steddy.
Make and Zapier
When a job is finished, Steddy can send its details to Make or Zapier, and from there on to the other apps you use. Sending to Zapier needs a paid Zapier plan.
- Make
- Zapier
For whoever sets it up: this is a job close webhook, and it can also post to any web address you choose.
Integrations
Connect the tools your business runs on. Click an integration to configure it.
- Email SendingPlatform address
- Google AdsConnected
- SquareConnected
- XeroConnected
- Job Close WebhookDisabled
- Web FormsReady
Xero, Square, Google Ads, Make and Zapier are trademarks of their owners, used here to show that Steddy connects to them.